Agenda
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- Debate & Discuss
- Career Development
- Streaming Media Iconoclasts
- Let’s Play: Gaming & Sports
- The Home Screen: The Business of CTV
- Build vs. Buy: Choosing Streaming Infrastructure
- Modern Measurement: Who Counts Now?
- Media Moderation: Sustainability in Media
- No Company for Old-Fashioned
- Monday May 20
- Tuesday May 21
- Wednesday May 22
Debate & Discuss
Career Development
Streaming Media Iconoclasts
Let’s Play: Gaming & Sports
The Home Screen: The Business of CTV
Build vs. Buy: Choosing Streaming Infrastructure
Modern Measurement: Who Counts Now?
Media Moderation: Sustainability in Media
No Company for Old-Fashioned
1:00 PM
Debate & Discuss
Length: 2 Hour 15 Minutes
Speaker(s):
Reza Hashimi, CEO, Binj
Jackie Hernandez, CEO, New Majority Ready
Steven Ship, CEO, Creative Intel
Joe Bernard, CRO, NGLMitu
Liz Blacker
Karissa Price, CMO, Dragonfruit.ai
Reza Hashimi, CEO, Binj
Jackie Hernandez, CEO, New Majority Ready
Steven Ship, CEO, Creative Intel
Joe Bernard, CRO, NGLMitu
Liz Blacker
Karissa Price, CMO, Dragonfruit.ai
Title: AI: Boon or Bubble?
Time: 1:00 PM - 2:00 PM
Description: The AI buzz reached deafening levels in 2023 across every sector of the media, business, and technology worlds, and the question of AI’s enduring impact on streaming remains an open one, from both a live operations angle with the delegation and automation of various tasks to increasing personalization of the OTT experience (Joan Is Awful, anyone?). But how much of AI’s insurgency is fad, and how much is the actual future of streaming?
Title: The Real Value of Artificial Intelligence
Time: 2:15 PM - 3:15 PM
Description: Too much of the AI debate throughout our industry and others focuses on “It’s coming for our jobs” fearmongering. But there are more important questions for streaming and M&E stakeholders from content and channel creators to live producers to tech vendors to brands: How will AI/ML make my workflows more efficient and effective? How will it grow or refine my reach? And how will it boost my bottom line?
Career Development
Length: 2 Hour 15 Minutes
Description: This interactive seminar on building, sustaining, and growing your business is designed for anyone looking to refocus their entrepreneurial efforts with new growth strategies and ideas—even if your time is divided between multiple enterprises like so many in leadership roles today.
Streaming Media Iconoclasts
Length: 2 Hour 15 Minutes
Speaker(s):
Laura Florence, SVP Global FAST Channels, Fremantle
Laura Florence, SVP Global FAST Channels, Fremantle
Title: FIREBRAND LIVE
Time: 1:00 PM - 2:00 PM
Description: Check back soon for more details.
Title: FIREBRAND LIVE
Time: 2:15 PM - 3:15 PM
Description: Check back soon for more details.
3:30 PM
Debate & Discuss
Length: 1 Hour 45 Minutes
Speaker(s):
Bethany Atchison, VP, Vevo
Bethany Atchison, VP, Vevo
Title: CTV vs. Mobile: Where Is the Value?
Time: 3:30 PM - 4:15 PM
Description: Today, we see streaming and media entertainment split into two distinct platforms—mobile and CTV. This means technology developers and media stakeholders must approach them in different ways, recognizing generational and cultural differences in who, how, and where viewers consume their content and in how user experiences and monetization strategies are crafted for each platform. What is the value proposition for each in the current landscape, and where do the key content categories of premium, niche, and social factor into the equation?
Title: What Is Premium Now?
Time: 4:30 PM - 5:15 PM
Description: Much of the media conversation centers around the creation, licensing, distribution, and monetization of premium content—as well as the ROI of investing in it through one means or another. But in a world where the lines between niche and mainstream media companies are increasingly blurred, and YouTube, a platform associated with UGC and influencers, is emerging as the largest media channel on the planet, what really constitutes premium content? What makes the distinction meaningful for those with a stake in streaming?
Career Development
Length: 1 Hour 45 Minutes
Speaker(s):
Dayo Harewood, SVP Creative & Brand Marketing, Paramount Brand Studio
Dayo Harewood, SVP Creative & Brand Marketing, Paramount Brand Studio
Description: This interactive seminar on personal branding provides practical branding insights for executives at all levels in all disciplines as well as for streaming industry veterans moving between companies, looking for their next opportunity in the streaming industry, and struggling to make themselves more marketable.
Streaming Media Iconoclasts
Length: 1 Hour 45 Minutes
Title: FIREBRAND LIVE
Time: 3:30 PM - 4:15 PM
Description: Check back soon for more details.
5:15 PM
Debate & Discuss
Length: 1 Hour 15 Minutes
Description: All VIP Access Pass holders, speakers, and sponsors are invited Monday evening to our VIP Welcome Reception. Join us for drinks and light bites to unwind and connect after an afternoon of stimulating discussions.
8:00 AM
9:00 AM
10:15 AM
Networking Break in the Streaming Media Showcase
Length: 30 Minutes
10:45 AM
Keynotes
Length: 1 Hour 15 Minutes
Description: Programmatic and addressable campaigns combined with the power of big tech have upset the balance between brand and performance marketing, between awareness and shopability. Trade Desk says nearly $6 billion in retail media will come to CTV by 2028. In a world of increasingly commoditized impressions and audiences, where is a marketer’s money best spent—premium TV environments for brand awareness, but less attribution, or performance marketing? Can TV publishers compete with social video on performance-based advertising? Should they, or are they risking brand damage?
12:00 PM
Lunch Break — A Chance to Visit the Streaming Media Showcase
Length: 1 Hour
1:00 PM
Let’s Play: Gaming & Sports
Length: 45 Minutes
Speaker(s):
Jon Giegengack, Principal and Founder, Hub Entertainment Research
James Lauzun, Chief Product Officer, MagellanTV
Jon Giegengack, Principal and Founder, Hub Entertainment Research
James Lauzun, Chief Product Officer, MagellanTV
Description: Learn best practices for building, engaging, serving, and sustaining sports franchise and esports fanbases, curbing churn and developing stable and inviting apps and UIs. We also take a closer look at how sports streamers can leverage innovative content strategies and what they can learn from the gaming world’s success, particularly with Millennials.
The Home Screen: The Business of CTV
Length: 45 Minutes
Speaker(s):
Ajey Anand, CEO, Norigin Media
Ajey Anand, CEO, Norigin Media
Description: From live linear to FAST to SVOD/AVOD/SVAD, how will the OEM and OS wars change the way TV is distributed and monetized?
Build vs. Buy: Choosing Streaming Infrastructure
Length: 45 Minutes
Speaker(s):
Rob Dillon, Principal Strategist, Dillon Media Ventures
Chris McCarthy, VP, TMT Insights
Rob Dillon, Principal Strategist, Dillon Media Ventures
Chris McCarthy, VP, TMT Insights
Description: Cloud streaming workflows offer flexibility and economies of scale (not to mention straight-up scalability) that are increasingly hard to match with on-prem infrastructure. But cloud migration rarely happens all at once. What are today’s most practical and forward-looking strategies for effective streaming workflows and infrastructure?
2:00 PM
Let’s Play: Gaming & Sports
Length: 45 Minutes
Description: Sports streaming experts discuss the state of sports streaming and offer actionable insights on how to build a robust sports streaming operation and invest in the business wisely.
The Home Screen: The Business of CTV
Length: 45 Minutes
Description: FAST experts offer best practices and lessons from running FAST channels in a crowded field of 2,000 competitors.
Build vs. Buy: Choosing Streaming Infrastructure
Length: 45 Minutes
Speaker(s):
Rob Dillon, Principal Strategist, Dillon Media Ventures
Rob Dillon, Principal Strategist, Dillon Media Ventures
Description: Backend streaming technology that can scale on demand is the not-so-secret ingredient of live streams that reach the last mile of streaming delivery robustly and reliably. How do you assemble an airtight and affordable streaming back end that withstands bursts and spikes and makes it all look easy?
2:45 PM
Networking Break in the Streaming Media Showcase
Length: 30 Minutes
3:15 PM
Let’s Play: Gaming & Sports
Length: 45 Minutes
Description: Key practitioners and providers discuss the demands, costs, challenges, and upsides of live sports streaming at scale on all platforms, and how to deliver experiences that make fans and brands take notice.
The Home Screen: The Business of CTV
Length: 45 Minutes
Speaker(s):
Mark Loughney, Senior Consultant, Hub Entertainment Research
Adam Salmons, Head of Business Development and Partnerships, Philo
Mark Loughney, Senior Consultant, Hub Entertainment Research
Adam Salmons, Head of Business Development and Partnerships, Philo
Description: Here, we explore how market shifts and strategic innovations are changing the mechanics of subscription to increase value and create a better experience.
Build vs. Buy: Choosing Streaming Infrastructure
Length: 45 Minutes
Speaker(s):
Tim Siglin, Founding Executive Director, Help Me Stream Research Foundation
Robin Oakley, Senior Director, Synamedia
Tim Siglin, Founding Executive Director, Help Me Stream Research Foundation
Robin Oakley, Senior Director, Synamedia
Description: In an era of new and ever-more-clever piracy schemes and CDN leeching, streaming security is always a moving target. Which security solutions will scale and preserve ownership rights for low-latency live streams as well as for VOD? And what are the next-generation strategies and technologies that will keep high-stakes streams safe?
4:15 PM
Let’s Play: Gaming & Sports
Length: 45 Minutes
Description: How critical is ultra-low-latency “real-time” sports streaming delivery in 2024? Who is demanding it, when does it matter, and how can you deliver it reliably and cost-effectively?
The Home Screen: The Business of CTV
Length: 45 Minutes
Speaker(s):
Nadine Krefetz, Consultant, Reality Software
Julie Triolo, SVP of Research & Marketing, Vevo
Dan Callahan, GVP National Sales, Spectrum Reach
Nadine Krefetz, Consultant, Reality Software
Julie Triolo, SVP of Research & Marketing, Vevo
Dan Callahan, GVP National Sales, Spectrum Reach
Description: Key developments in ad and monetization strategy coming to CTV in 2024 and beyond with insight from key platform players.
Build vs. Buy: Choosing Streaming Infrastructure
Length: 45 Minutes
Speaker(s):
Jon Giegengack, Principal and Founder, Hub Entertainment Research
Shannon McKenzie, Director, NBCUniversal
Andrew Fitzgerald, SVP, Streaming Services, GM, Very Local, Hearst Television
Jon Giegengack, Principal and Founder, Hub Entertainment Research
Shannon McKenzie, Director, NBCUniversal
Andrew Fitzgerald, SVP, Streaming Services, GM, Very Local, Hearst Television
Description: What are the major pain points in streaming app design and user experience in streaming today across its multiple platforms, and where are content providers likely to find the best remedies?
5:00 PM
Happy Hour in the Streaming Media Showcase
Length: 1 Hour
Description: Network with leading solutions and service providers. Open to all attendees, speakers, and sponsors.
8:00 AM
9:00 AM
Keynotes
Length: 1 Hour 15 Minutes
Description: The era of Peak TV is over. Viewer fragmentation is the new normal. In this context, should marketers, agencies, and brands be focused first on buying advanced audiences or programming events? Is content still king? Or, in streaming, is content commoditized? Has data taken the throne?
10:15 AM
Networking Break in the Streaming Media Showcase
Length: 30 Minutes
10:45 AM
11:45 AM
Modern Measurement: Who Counts Now?
Length: 45 Minutes
Description: What are the new metrics in streaming and who chooses them? How does increasingly sophisticated data modeling factor into streaming monetization strategy?
Media Moderation: Sustainability in Media
Length: 45 Minutes
Speaker(s):
Dom Robinson, Founder, Greening of Streaming
Serhad Doken, CTO, Adeia
Sujana Sooreddy, Senior Software Engineer, Netflix
Tim Siglin, Founding Executive Director, Help Me Stream Research Foundation
Dom Robinson, Founder, Greening of Streaming
Serhad Doken, CTO, Adeia
Sujana Sooreddy, Senior Software Engineer, Netflix
Tim Siglin, Founding Executive Director, Help Me Stream Research Foundation
Description: Leading streaming technology providers and innovators discuss how to make media’s tech stack more cost- and energy-efficient and implement sound and sustainable best practices throughout the media supply chain.
No Company for Old-Fashioned
Length: 45 Minutes
Description: Pick up 21st-century leadership strategies for the media industry from the business’s best and brightest.
12:30 PM
Lunch Break — Last chance to visit the Streaming Media Showcase
Length: 1 Hour
1:30 PM
Modern Measurement: Who Counts Now?
Length: 45 Minutes
Speaker(s):
Nadine Krefetz, Consultant, Reality Software
Nadine Krefetz, Consultant, Reality Software
Description: How can content stakeholders and streaming services and channels use data safely to improve user experiences across media? Media thought leaders also explore permission marketing and the cost and value of personal data.
Media Moderation: Sustainability in Media
Length: 45 Minutes
Speaker(s):
Jan Ozer, Founder, Streaming Learning Center
Jan Ozer, Founder, Streaming Learning Center
Description: How critical are codec choices and encoding strategies to streaming sustainability, and how do you strike a balance between affordability, efficiency, quality, and future-proofing your content when it comes to encoding and building your encoding ladder?
No Company for Old-Fashioned
Length: 45 Minutes
Description: The ABCs of DEI in the media industry—it’s more than a numbers game.
2:30 PM
Modern Measurement: Who Counts Now?
Length: 45 Minutes
Speaker(s):
Nadine Krefetz, Consultant, Reality Software
Nadine Krefetz, Consultant, Reality Software
Description: Engaging viewers with streaming ads isn’t just about content and delivering the right ads to the right viewers. It’s also about timing, inventory frequency, achieving seamless ad insertion performance that never distracts the viewer, and gathering the right metrics to assess your ads’ success and maximize value for brands. What technology solutions—AI-enabled or otherwise—can you use to automatically serve up ad experiences that satisfy viewers and profit stakeholders?
Media Moderation: Sustainability in Media
Length: 45 Minutes
Description: As the walls between cloud compute and content delivery continue to fall, CDN infrastructure becomes increasingly commoditized, more legacy CDNs fall by the wayside, and the ongoing adoption of sustainable practices mandate infrastructure changes, is there a future for traditional CDNs? And if not, what’s next?
No Company for Old-Fashioned
Length: 45 Minutes
Description: Your audience is getting younger. So is your workforce. And both of these trends matter. Learn what you need to know about what this means for your business and how to thrive as what’s next happens now.
3:30 PM
Closing Keynote
Length: 1 Hour
Speaker(s):
Evan Shapiro, CEO, ESHAP
Evan Shapiro, CEO, ESHAP
Description: This is the fourth-wall-breaking, gloves-off, must-attend closing keynote with Streaming Media NYC conference chair and official/unofficial media industry cartographer Evan Shapiro. Speakers, vendors, and attendees re-convene for hot takes, key takeaways, forward looks, what we learned, and where we’re going.