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VR / AR /先生 > 新闻

虚拟现实(VR), 360°视频, 增强现实(AR), and mixed reality (MR) are opening up new horizons in the way storytellers and brands can create immersive content that takes viewers where they could never go before. Check back here for the latest news, trends, and insights into VR, 360°, AR, and MR video.

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MWC24: Consumer XR Faces Reality Check

XR technology is forecast to rocket from a market value of $55 billion in 2023 to $490 billion by 2030, which holds both a promise and a puzzle. While business to business use of XR has taken hold, consumer applications have failed to move beyond the hype.

Instant Replay: 流媒体连接2024

流媒体 presented its 13th Connect virtual conference February 19 - 22, 2024, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q4 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included a keynote by Dana McGraw of Disney, 迪士尼广告, Understanding Audiences: How Disney Advertising Leverages Data Science and Insights to Empower Advertisers, plus several panels covering topics such as app streaming UX design, 规模化CTV广告, 衡量FAST的成功, 和人工智能.

Premier Media Thought Leader Evan Shapiro to Present Closing Keynote Address at 流媒体 East 2023

At this year's 流媒体 East, well-regarded entertainment industry "media cartographer" Evan Shapiro will present the closing keynote address, "The Mind Of The Modern Media Consumer," where he will discuss the latest data and context from the media ecosystem and offer a good sense of where the industry is likely headed next.

ARwall and Webster University Bridge the Gap Between Education and Virtual Production Technologies With New Virtual Production Facility

Webster University has become the first university in the Midwest to have a state-of-the-art virtual production facility thanks to a unique partnership with ARwall, a Metaverse 100 XR technology company.

HP Puts VR to Work With Second Generation Wearable Backpack

This versatile virtual reality computer can be docked and connected to a monitor or loaded into a harness and worn like a backpack.

MediaKind Debuts Live 360º Video Streaming Solution at NAB

Cygnus 360º-as-a-Service lets clients deliver immersive video at up to 8K resolution, 它的目标是体育直播, 的电子竞技, 音乐提供商.

Ooyala Flex Media Platform Gains HEVC and VR360 Support

The company's digital video platform helps customers save bandwidth costs with HEVC support, 并沉浸在VR360中.

Content Delivery and 在线直播 Summits Return to 流媒体 East

Both the Content Delivery Summit and the 在线直播 Summit will be back as part of this year's 流媒体 East event, 用新椅子和新想法.

YouTube Introduces SDK for Spatial Audio on Mobile and Desktop

With its latest software development kit, 共振音响, YouTube makes immersive video environments even more convincing.

Nokia Axes Ozo VR Camera Citing Slow Industry Development

The Nokia Technologies division will lose 310 of its 1,090名员工, while putting more resources into creating digital health products.

Virtual Reality Causing an Additional 21,000 PB of Traffic by '21

Will new immersive video streams break the internet? Juniper 研究 says a crisis is coming unless network operators join the standards discussion now.

VidCon '17: YouTube Intros VR180, Announces New Content

瑞德 & Link helped YouTube execs share news about a new VR format, minor updates to the YouTube platform, 以及新的内容倡议, as well as the expansion of the YouTube TV service into new markets.

5G Seen as Crucial to the Development of Merged Reality

The rise of virtual spaces could dramatically change how people work, play, and interact. Before that happens, VR needs stable and fast wireless connectivity.

AR Use Will Grow 30% This Year, VR Will Grow 110%: eMarketer

Despite positive growth, both areas see low monthly active adoption. Most AR use is on Snapchat, while 360-videos and photos make up most VR.